The Podcast

Olu’s Files

Sharing an extensive, unique, multi-industry C-suite commercial experience — across financial services, telecommunications, consumer goods, healthcare and non-profit — on business strategy, marketing, management, leadership and public policy.

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Episode Library

Selected episodes

All Episodes
Olu's Files podcast artwork
23 min

Growth Mindset: Fostering a Culture of Innovation and Transformation in Organizations

Why traditional companies struggle to think like startups — and what they can do to foster a strong growth mindset. Born from an address to a leading insurance company's management retreat.

Olu's Files podcast artwork
32 min

Blue Ocean Strategy in Payments and Financial Services

A podcast edition of his presentation to the Advanced Management Programme class of Lagos Business School: finding uncontested market space in payments and financial services.

Olu's Files podcast artwork
23 min

Innovation Challenge in Traditional Firms — Part 2: Marketing Myopia, Legacy Anchors & Solutions

How marketing myopia and legacy assets constrain innovation — and how Microsoft reinvented itself back into a strong innovation company.

Olu's Files podcast artwork
29 min

Innovation Challenge in Traditional Firms — Part 1: Efficiency Pursuit & Unintended Consequences

Why traditional firms are beaten by agile upstarts, told through the cases of Alitalia, General Electric and Microsoft.

Olu's Files podcast artwork
29 min

Customer Insights as the Heart of Strategy for Scale and Precise Targeting

What customer insights are, how to discover them, and how to apply them to building and scaling a business.

Olu's Files podcast artwork
46 min

Digital Disruption of Traditional Businesses — and What We Can Do About It

Recorded at an engaging session with Nigerian Breweries (Heineken Nigeria): what consumer goods can learn from the disruption of financial services.

Olu's Files podcast artwork
28 min

40 Leadership Reflections — Part 2

Twenty-two further reflections in the style of the Stoic philosophers: non-linear decisions, trust, authentic leadership, leading with purpose.

Olu's Files podcast artwork
26 min

40 Leadership Reflections — Part 1

The first twenty-three reflections: the atmosphere for performance, leadership vision, agenda and strategy, and the art of leading by questions.

Olu's Files podcast artwork
Framework episode

Driving the Rapid Adoption of New Products and Innovation: The ACCORD Model

A framework for accelerating the adoption of new products and innovations in the market.